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Entrepreneurship Mastering Programme

Programme Focus

  • The BSN Entrepreneurship Mastering Programme is a comprehensive and dynamic educational programme designed to empower aspiring entrepreneurs with the skills and knowledge needed to succeed in today’s competitive business landscape. This programme is specifically tailored for individuals who have a passion for entrepreneurship and a desire to start their own business ventures.

Key Learning Objectives

Business Planning: Students will learn how to develop a well-structured and comprehensive business plan, including conducting market research, identifying target customers and more.

 

Financial Management: Students will gain a solid understanding of financial concepts and tools necessary for managing a business.

 

Marketing Strategies: Students will learn how to develop effective marketing strategies to promote their products or services. 

 

Innovation and Creativity: Students will learn techniques to foster innovation, generate new ideas, and develop products or services that meet market needs and differentiate themselves from competitors.

 

Leadership and Team Building: Students will learn essential leadership skills, such as communication, motivation, conflict resolution, and building high-performing teams.

Programme Outline

  • Introduction to Entrepreneurship
  • Business Fundamentals
  • Marketing and Sales
  • Innovation and Product Development
  • Financial Management

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