Marketing management

Introduction

Marketing Management is the organisational discipline which focuses on the practical
application of marketing orientation, techniques, and methods inside enterprises and
organisations and on the management of a firm’s marketing resources and activities.

Objectives

      ⦁    Incorporate techniques in your marketing strategy that affects your target group’s attitude.

      ⦁    Explain the difference between identity, image, reputation, and brand

      ⦁    Describe and understand the inter-relationship between Emotional Marketing, Direct Marketing and Customer Relationship Management.