Marketing Management is the organisational discipline which focuses on the practical
application of marketing orientation, techniques, and methods inside enterprises and
organisations and on the management of a firm’s marketing resources and activities.
⦁ Incorporate techniques in your marketing strategy that affects your target group’s attitude.
⦁ Explain the difference between identity, image, reputation, and brand
⦁ Describe and understand the inter-relationship between Emotional Marketing, Direct Marketing and Customer Relationship Management.