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Marketing management

Introduction

Marketing Management is the organisational discipline which focuses on the practical
application of marketing orientation, techniques, and methods inside enterprises and
organisations and on the management of a firm’s marketing resources and activities.


Objectives

      ⦁    Incorporate techniques in your marketing strategy that affects your target group’s attitude.

      ⦁    Explain the difference between identity, image, reputation, and brand

      ⦁    Describe and understand the inter-relationship between Emotional Marketing, Direct Marketing and Customer Relationship Management.

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