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Marketing Transformation Mastering Programme

Introduction

The BSN Marketing Transformation Mastering Programme is a comprehensive educational initiative designed to equip professionals with the knowledge and skills necessary to navigate the evolving landscape of marketing in the digital age. The programme focuses on helping participants understand and harness the power of data analytics, technology, and consumer behavior to create effective marketing strategies and drive business growth.

Key Learning Objectives

Understanding Marketing Fundamentals: Participants gain a solid foundation in marketing principles, concepts, and theories, enabling them to comprehend the core components of successful marketing strategies.

 

Embracing Digital Transformation: Participants learn how to leverage digital technologies and platforms to drive marketing effectiveness and efficiency. They explore topics such as digital marketing, social media marketing, content marketing and others

 

Data-Driven Decision Making: Participants learn how to apply market research techniques, customer analytics, and marketing analytics to make data-driven decisions and optimize marketing campaigns.

 

Customer-Centric Marketing: Participants understand the importance of customer behavior, preferences, and needs in shaping marketing strategies. They learn how to develop customer personas, conduct customer journey mapping, and more.

 

Branding and Positioning: Participants explore the principles of branding and positioning, including brand identity development, brand storytelling, and brand differentiation.

Programme Outline

  • Introduction to Marketing Transformation
  • Digital Marketing Strategies
  • Data Analytics for Marketing
  • Branding and Positioning
  • Innovation in Marketing

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