Human Resource Management is the term used to describe formal systems devised for
the management of people within an organisation. The responsibilities of an Emotional
Marketing, Direct Marketing and Customer Relationship Management. Essentially, the
purpose of HRM is to maximize the productivity of an organisation by optimizing the
effectiveness of its employees.
⦁ Describe the importance of the role of communications in HRM.
⦁ Defining organisational structure and driving productivity
⦁ Building coordination between organisational departments