Women Entrepreneurship Mastering Programme


The BSN Women Entrepreneurship Mastering Programme is a specialized educational programme designed to empower and support aspiring women entrepreneurs in their journey to start and grow successful businesses. This programme recognizes the unique challenges and opportunities that women face in the entrepreneurial landscape and provides tailored resources and guidance to address them.

Key Learning Objectives

Empowerment and Confidence Building: This includes enhancing self-confidence and empowering women entrepreneurs to believe in their abilities while developing a resilient mindset to overcome challenges and setbacks.

Business Planning and Strategy: Women would learn how to develop a strong foundation in business planning, strategy development and understanding market dynamics and identifying niche opportunities.

Marketing and Branding: They will learn how to Identify target markets and craft messages that resonate with female consumers while leveraging digital marketing and social media platforms to build a strong online presence.

Financial Management and Funding: Exploring funding options and strategies tailored to women-led businesses.

Leadership and Networking: Enhancing leadership skills and developing effective communication and negotiation abilities.

Programme Outline

  • Introduction to Women Entrepreneurship
  • Entrepreneurial Mindset and Personal Development
  • Business Planning and Strategy
  • Marketing and Branding for Women Entrepreneurs
  • Financial Management and Funding

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